APP or WEBSITE? Pros and Cons…

App or Website

App or Website… it is an age-old question!
And the answer evolves with time.

Today, it’s a given that if you already have a website, it absolutely MUST be mobile friendly, before even the idea of building a mobile app occurs. In fact, many websites go the Mobile-first way which means their design targets mobile devices first and desktops next! But that might not be a complete answer to the historical question… App or Website?

Whether to have an app or website would primarily be based on the goal to be achieved.

So, while I list the pros and cons of both, whether it’s going to be an App or Website is totally up to you.

When your aim is simple – enhancing your online presence, or showcasing your services to a larger internet audience, enabling easy public communication, or simply being up to date, a mobile website has definite advantages over a mobile app. But if your idea is an interactive game, or requires more personalization, or needs device specific capacities like the speed or motion sensors, or demands offline usage, then I would say, you need a mobile app.


App or Website?
10 Reasons to choose a Website over a App


fast time to market Fast time-to-market  An existing website can be easily upgraded into a mobile website. In fact, most recent frameworks support responsive behavior, and so a new website, is guaranteed to be responsive. UI templates come designed with support for all devices. In contrast, app development has to be done from scratch, and development on each platform involves considerable time and effort.
Low Development Cost Easy on money Since the demand on time and effort is low, therefore the cost of making a website is also low. The existing hosting infrastructure suffices, and so the hosting cost remains unaffected. Mobile apps have a considerable cost overhead, owing to the development cost, as well as the recurring hosting cost on each of the app stores. Maintenance and enhancements of a website will also be lighter on cost.
Responsive design Compatible across devices A responsive website is compatible on all devices while a separate app would need to be developed and hosted for each platform.
Upgrade Easy, and common up-gradation process Website content can be changed easily and is immediately reflected across the entire user base, viewed from any device.  In case of apps, each platform must be individually modified and then deployed to the stores. Thereafter users must be notified of the available update so that they can upgrade their apps.
Easy Discover Easy discovery Website discovery is much more advanced than app discovery. Web search engines are far more user friendly and accurate, thus giving better results. In fact, existing website users will automatically view the mobile version when browsing on mobiles.
Easy to share Easy to share A website URL is easy to share with users via a simple link.
Broader user base Broader reach Both easy sharing and easy discovery ensures that a website has a broader ambit of users as compared to apps. A website can reach a wider audience than an app.
User acceptance User Acceptance It is much easier to tempt users to view a website than to download an app. One always thinks twice before downloading an app. And an app would have to deliver much more than simply marketing stuff, for a user to download it.
Website url is always present Always present It is very common for users to clean up apps, from their devices whenever they feel the need. So, unless your app is unique and frequently being used, it would in all probability be removed soon. However, a website will always remain available, for all to browse.
Competition Competitive edge If ever there was a time when a website was NOT mobile friendly, well, it’s a bygone era now! Today, websites are expected to give a professional and pleasing experience to mobile users, to stay ahead of the competition.

Although a first step of making your website responsive is the best-case scenario in most cases, however if you are thinking of an interactive gaming application, or an application that demands using the device to detect motion, or speed, or if the app needs to be used for calling or texting, or any device specific functionality, then it is but natural that a mobile app would be invincible.


App or Website?
10 Reasons to choose an App over a Mobile Website


interactive gaming Interactive Gaming There is no need to explain this further as it’s a given that mobile apps are the obvious choice for gaming applications.
offline access For Offline Access If you are offering features without the need for internet connectivity, or access, which is critical to the user even when disconnected, then a mobile app is by far the only choice.
native libraries Native Power Although HTML5 browsers are already savvy enough to offer access to local accessories like camera, GPS, etc, yet, if local accessories are critical to the requirement then it is always better to avail them through native apps. To leverage powerful features like speed, motion, voice and even heartbeat detection, it is advisable to go for native apps. This explains why most Health/Fitness apps are native mobile apps.
regular usage Frequent usage If an app is intended for regular usage, like for emails, stock market, health, then a user would prefer it being easily accessible, rather than having to browse to it. A native app would work best here.
Cool UX Cool User Experience If you would like to give the user a richer, more native user experience, then a native mobile app will do this much better for you than a mobile website. You can have a mobile website, and a mobile app. Many ecommerce giants like Amazon, eBay, all have mobile websites as well as mobile apps. But the mobile apps are much more widely used than the mobile websites. That’s because the user feels it much easier to manoeuvre an app than a website in such setups.
reporting Process heavy interactive apps If your app demands considerable data processing capability, like number crunching, and intends to give interactive reporting, etc., a native app would give a much better performance and user experience.
local data Local Data Storage Again websites can provide local data storage. But if this is the primary premise of your app, then a native mobile app may be a better choice for you.
chat Notification and Communication If notifications, or peer-to-peer, real-time messaging is the driving force of your idea, then a native mobile app would be the way to go. That’s the reason why most taxi-hailing and chatting applications are native apps.
image processing Native Libraries If your app is based on image or video editing, then you are best off with a native app, as it gives fast and easy access to inbuilt image processing libraries. Similarly, if you have a Calendar rich feature set then using this can be easier achieved through the device’s native libraries.
app icons A Constant Reminder Last but not the least, by being visible as an app icon on the user’s device, the app becomes a constant reminder to the user, and is better equipped in tempting the user into using it.

Still not sure whether you need an App or Wesbite?
Write your query here for further help.

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